Preparing the text
The first step is to get a strong headline font – the typeface that you will see in a newspaper or comic book. I went for the font “Bebas” in this example, which can be downloaded for free here. Now type out your text, preferably in two separate text boxes, positioned beneath each other. I find it helps to decrease the tracking (the distance between characters) to create a more compact logo. (This setting can be found under the Character toolbox). I decreased the tracking to -50, shown below. This will help the broken glass effect become more prominent.To create a bolder and more comical effect, try selecting individual characters and modifying their font size, as I did shown below.
Creating the broken glass look
Before you can start applying path effects to the text, you have to convert it to an object. You can do this by selecting the text and clicking Object > Expand. Once you do this you will no longer be able to change the text or font. Now you can start cutting up the text into pieces. Create a new layer and start drawing triangles with the pen tool where you would like the glass fractures to be, as shown below.Now, select a triangle shape and click on Object > Path > Divide Objects Below. Do this for every triangle segment. Unfortunately, you can’t do this by selecting them all at the same time, though it won’t take long to do them one by one. When you have finished you will notice all the triangles will have disappeared and you will be left with your original text spliced up. In order to edit or move the individual selections, you will need to ungroup the selection as shown below.
Now, you can begin to start selecting the individual fragments and moving them apart. Try adjusting the size of the fragments and nudging them outwards using the cursor keys. You can also try rotating them slightly to add a more scattered look. If the shards of “glass” appear too close together or overlaps too much, you can try adding a white stroke to the outline to try separate them visually. Secondly, you can try breaking up the logo more using circular lines similar to the steps above, to create a more realistic broken glass look. You should come up with something as shown below.
Tweak around with your design until you are happy with the overall look, and don’t be afraid to experiment. Try incorporate this effect into your logos – it can look really effective if only applied to one or two words in your logo – especially if you would like to portray a “smashing” or “heavy impact” connotation to your brand.
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